DB12
Business · People · Technology · Communication

Sometimes the problem isn't where you think it is.

I help organisations step back, see the bigger picture, understand what is really getting in the way and find practical solutions that people can actually make work.

Strategy · Operations · AI · Transformation · Communication · Partnerships

Blaž Gregorin — Executive Advisor
Blaž Gregorin — Executive Advisor · Communication & Change
Slovenia · EU · International
01 — Look Again

The visible problem is not
always the real problem.

ProcessIs the workflow actually wrong?
PeopleDo people have the clarity, authority and information they need?
LeadershipAre decisions, priorities and responsibilities clear?
CommunicationDoes everyone understand the same thing?
ExecutionCan the organisation actually deliver what it has decided?

I look across all five before deciding where the problem really sits.

See the whole·Find what's really going on·Make it work
02 — The Big Picture

I don't look at one department.
I look at how the whole thing works together.

The answer often sits between the departments.

  • Between leadership and execution.
  • Between sales and operations.
  • Between technology and adoption.
  • Between what people are asked to do and what they are actually able to do.
03 — How I Help

From seeing the problem differently
to making the solution work.

01

See

Understand the whole situation.

Question·Observe
02

Connect

Bring the right perspectives together.

Translate·Align
03

Make It Work

Turn the answer into action.

Solve·Deliver
04 — What Can the Solution Be

The answer depends on the problem.

I don't start by choosing the solution. I start by understanding what the organisation actually needs.

PeopleRoles · Delegation · Accountability
ProcessWorkflow · SOPs · Coordination
BusinessCommercial model · Proposition · Partnerships
TechnologySystems · Automation · AI
CommunicationLeadership · Sales · Customers · Partners

The solution is usually a combination.

05 — Selected Work

Different situations.
Same way of thinking.

Different industries. Different pressures. A recurring role: connecting people, business, technology and execution.

AI · Operations · Manufacturing
1 MONTH → 3 HOURS
processing time per update

A repetitive multilingual workflow was slowing updates and quotations.

>98%less processing time
>70%faster quotation preparation
15%fewer specification errors
Read the case
ContextMultilingual price lists and specifications required roughly a month of processing time for each update.
InterventionAn AI-assisted workflow using Google Apps Script and the Gemini API automated data extraction, translation and document generation within the tools the team already used.
AI plus workflow redesign plus practical implementation — a measurable business effect, not a pilot.
Tam-Tam · Commercial · Operations

The business changed.
The operating model had to change with it.

Redesigned the commercial model and the processes and systems connecting sales, operations, distribution, finance, customers and management.

2× GROSS MARGIN
annual gross margin doubled
6 → 12people
+10%direct revenue through partnership
10%workflow efficiency gain
Read the case
ContextA mature commercial operation facing legacy processes, changing market conditions and pressure on margin.
InterventionThe commercial model, processes and team were rebuilt, with full P&L, legal and operational accountability.
Transformation that shows up in the numbers.
Fortissimo · International · Innovation · Partnerships
€1.8M
programme value · 24 organisations · 14 countries

Coordinating different organisations, responsibilities and delivery requirements across an international innovation programme.

24partner organisations
14countries
100%required deliverables delivered without funding loss
Read the case
ContextA €1.8M international innovation programme involving 24 partner organisations across 14 countries.
ChallengeChanging responsibilities, different interests and working cultures — with delivery requirements that allowed no funding loss.
InterventionProgramme coordination and stakeholder alignment across the partnership, keeping responsibilities, communication and deliverables on track through final delivery.
Complex programme execution under real pressure, at international scale.
06 — Communication

A good solution still needs
a good conversation.

I also work where business meets people: leadership communication, partnerships, customers, sales teams and public audiences.

LeadershipExplain the important things clearly.Internal communication · Change · Strategy
PartnershipsCreate conversations that lead somewhere.Business relationships · Stakeholders · Propositions
SalesHelp teams communicate value, not just features.Stakeholder conversations · Value · Enablement
PublicPresent complex ideas clearly.Presentations · Public speaking · Workshops

Communication is part of the solution — not something added afterwards.

07 — AI & Technology

Use technology where it
makes the work better.

AI, automation and digital tools are valuable when they solve a real problem.

AUTOMATErepetitive work
EXTRACTinformation from complex data
REDESIGNworkflows around new capabilities
ADOPThelp people actually use the change
1 MONTH → 3 HOURS
AI + workflow redesign

One example of what practical AI transformation can look like.

Blaž Gregorin — speaking at a business event
Practical AI Workshop
Tuesday, 13 October 2026
€330 per person

A public session for professionals who want to work with AI, not around it. For in-house sessions and international formats, get in touch.

REGISTER
08 — How I Work

I'm a drummer. Literally.

♪Listen to the whole band. ♪Keep the rhythm. ♪Give others space. ♪Step forward when needed.

That is how I work with organisations too.

Blaž Gregorin — playing drums
09 — About

A career between worlds.

Music·Media·Business·Technology·Manufacturing·Innovation

Different environments taught me to understand different languages — executive, commercial, technical, creative and operational.

I don't need to own every function to understand how they affect each other.

That perspective is what I bring into a room.

MORE ABOUT BLAŽ →

RTV SlovenijaSlovenia's national public broadcaster
Val 202Slovenia's major national radio programme
Union HotelsSlovenian hospitality group
Špas TeaterEstablished Slovenian commercial theatre
Menart RecordsEstablished Slovenian music & entertainment company
Senčila MedleSlovenian shading-systems manufacturer
SiddhartaLeading Slovenian rock band
Dan DEstablished Slovenian rock band
Jan PlestenjakEstablished Slovenian singer-songwriter & performer
Tam-TamSlovenian outdoor advertising specialist — city posters (OOH)
InvidaSlovenian animation & video production studio
FortissimoInternational innovation programme — 24 organisations, 14 countries

Selected examples — not a complete client list.

10 — Working Together

The format follows the problem.

ADVISORYA different perspective.
TRANSFORMATIONHands-on change.
WORKSHOPSFocused learning & problem solving.
COMMUNICATIONHelp people understand and act.

Something isn't working
the way it should?

Bring the situation. I'll bring a different perspective.

LET'S TALK →

30-minute discovery conversation